Blue Ridge Foster Love
Abby Settle, Holly McPherson, Libby Miller, Adam Tabet

"Blue Ridge Foster VA is dedicated to creating a nurturing and supportive environment for foster children and families in our community. Our mission is to provide resources, advocacy, and love to ensure every child has the opportunity to thrive. We believe in the power of community and the importance of every child’s well-being, striving to make a positive impact through our dedicated services and compassionate approach."
The
Client
The Ask
become the social media managers for Blue Ridge Foster Love to increase engagment, drive sales, and increase brand awareness
Our targeted audience is older parents or adults who are in need of clothing for their foster/kinship child, or have clothing/money to donate to Blue Ridge Foster Love.
Intended Audience
BIG IDEA
Create more connection through the screen Incorporating more human- and child-focused imagery to create a warmer, more connected visual experience.





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