Harrisonburg Farmers Market
Abby Settlle, Kayli Blankenship, Michelle Ramirez
The Client
The Harrisonburg Farmers Market mission is to provide the public with easy access to fresh, nutritious, locally produced agricultural goods and crafts of the highest quality; to assist local and regional farmers and other producers to directly market their products to the local customer base; and to support environmental stewardship and community well-being.
a game-based digital advertising campaign for a local non-profit organization—the Harrisonburg Farmers Market. The goal is to promote a specific idea or cause to audiences in the Harrisonburg area through interactive content marketing on at least two social media platforms. Your campaign should be fun, participatory, and designed to spark meaningful engagement.
The Ask
BIG IDEA
An interactive Bingo board during the month of March. The Bingo board revolves around Women's History Month and encourages the audience to visit the market and purchase from women vendors
